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Unlocking the Power of the Search_Query Table - A Deep Dive Into Magento 2's Engine Room for Enhanced Customer Experience

Unlocking the Power of the Search_Query Table – A Deep Dive Into Magento 2’s Engine Room for Enhanced Customer Experience

Magento 2's 'search_query' table is a crucial yet underappreciated component of its ecommerce platform. It records user search terms, offering insights into customer preferences and popular search trends to inform marketing decisions. Key information includes 'query_text' which captures customer interests, 'num_results' that gauges product catalogue relevance, 'popularity' indicating trending items, and 'store_id' that tracks user behavior across stores. It serves more than just a suggestion tool; despite occasional disruption to search suggestions when the table is truncated, its robust structure provides continuous, valuable data. When strategically utilized, the 'search_query' table enhances customer experiences and overall store performance.

Full article here: https://medium.com/@lawsuithelpdesk/unlocking-the-power-of-the-search-query-table-a-deep-dive-into-magento-2s-engine-room-for-e02895f1f383